{"id":436,"date":"2024-09-17T09:44:26","date_gmt":"2024-09-17T07:44:26","guid":{"rendered":"http:\/\/aestudisreusencs.centrelectura.cat\/info\/?post_type=portfolio&#038;p=436"},"modified":"2024-09-17T10:16:47","modified_gmt":"2024-09-17T08:16:47","slug":"volum-137-la-pensilvania-lor-negre-dels-vilella-dels-pioners-i-les-batalles-pel-negoci-del-petroli-al-segle-xix-a-reus-i-tarragona-a-la-banca-vilella-josep-cruset-vallverdu-2024","status":"publish","type":"portfolio","link":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/portfolio-item\/volum-137-la-pensilvania-lor-negre-dels-vilella-dels-pioners-i-les-batalles-pel-negoci-del-petroli-al-segle-xix-a-reus-i-tarragona-a-la-banca-vilella-josep-cruset-vallverdu-2024\/","title":{"rendered":"Volum 137. LA PENSILV\u00c0NIA, L\u2019OR NEGRE DELS VILELLA. Dels pioners i les batalles pel negoci del petroli al segle XIX, a Reus i Tarragona, a la Banca Vilella &#8211; Josep Cruset Vallverd\u00fa. 2024"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a3a0ba378125d03040c8e1fd7b4c775c\">\n#top .av-special-heading.av-av_heading-a3a0ba378125d03040c8e1fd7b4c775c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a3a0ba378125d03040c8e1fd7b4c775c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a3a0ba378125d03040c8e1fd7b4c775c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a3a0ba378125d03040c8e1fd7b4c775c av-special-heading-h3  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >L\u2019Autor<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Josep Cruset Vallverd\u00fa (Reus, 1965) \u00e9s llicenciat en Geografia i Hist\u00f2ria per la Universitat de Barcelona.<\/p>\n<p>El 1989 va iniciar-se com a periodista a Diari de Tarragona, mitj\u00e0 on ha desenvolupat el gruix de la seva carrera professional i del que ha estat director.<\/p>\n<p>Entre 2003 i 2011 va exercir de director de l\u2019\u00c0rea de Cultura de l\u2019Ajuntament de Reus i de gerent de l\u2019Institut Municipal de Museus de Reus.<\/p>\n<p>A m\u00e9s dels treballs fruit de gaireb\u00e9 trenta anys de tasca period\u00edstica, \u00e9s autor del llibre L\u2019aventura del gran Reus. La hist\u00f2ria del llegendari Reus Deportiu de les sis copes d\u2019Europa d\u2019hoquei patins (Cosset\u00e0nia, 2017) i de diverses publicacions relacionades amb la hist\u00f2ria de la ciutat.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-2a64de42b738552fe666ca889af77e28\">\n.flex_column.av-av_one_half-2a64de42b738552fe666ca889af77e28{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-2a64de42b738552fe666ca889af77e28 av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-d5f87b173139e45bdc740ab0d1af436c\">\n#top .av-special-heading.av-av_heading-d5f87b173139e45bdc740ab0d1af436c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-d5f87b173139e45bdc740ab0d1af436c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-d5f87b173139e45bdc740ab0d1af436c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-d5f87b173139e45bdc740ab0d1af436c av-special-heading-h3  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Sinopsi<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2018La Pensilv\u00e0nia\u2019, l&#8217;or negre dels Vilella segueix, al llarg de m\u00e9s d&#8217;un segle, la traject\u00f2ria de la Casa Vilella -aix\u00ed anomenaven gen\u00e8ricament aquest conglomerat d&#8217;empreses els seus coetanis- i fa refer\u00e8ncia a sis generacions de la fam\u00edlia. M\u00e9s enll\u00e0 de pioners de la ind\u00fastria petroliera, la seva singladura \u00e9s un cas singular d&#8217;una nissaga d&#8217;homes de negocis que ha operat en tots els grans sectors, amb la constituci\u00f3 de la Banca Vilella com a darrera i m\u00e9s recordada fita. A Catalunya trobem llinatges de comerciants, industrials o financers, per\u00f2 resulta excepcional trobar-ne un que hagi fundat i dirigit alhora companyies dedicades a la fabricaci\u00f3 i venda de teixits; al comer\u00e7 agroalimentari; a les ind\u00fastries del petroli, el vidre i l&#8217;alcohol; al transport per mar, ferrocarril i carretera; a la banca i a la salut. I que tamb\u00e9 ha participat en la pol\u00edtica i el mecenatge cultural. Uns episodis desenvolupats entre Reus, Tarragona i Barcelona que configuren una cr\u00f2nica de l&#8217;economia i la burgesia catalana dels segles XIX i XX a trav\u00e9s d&#8217;una fam\u00edlia reusenca.<\/p>\n<p>Una part d&#8217;aquest recorregut constitueix, alhora, la hist\u00f2ria in\u00e8dita del naixement del comer\u00e7 i la ind\u00fastria petroliera al Camp de Tarragona i de les batalles pel mercat dels combustibles que s&#8217;hi van lliurar, fins a l&#8217;expropiaci\u00f3 de totes les empreses del sector pel monopoli de Campsa el 1928. Nom\u00e9s el fet de crear una refineria de petroli a Reus el 1879 ja \u00e9s un esdeveniment per si sol digne de ser rememorat, perqu\u00e8 parlem d&#8217;una ind\u00fastria desconeguda aleshores a Espanya, basada en una mat\u00e8ria primera inexistent al pa\u00eds que s&#8217;havia de portar amb vaixells des dels Estats Units, ubicada en una ciutat sense port i promoguda per un emprenedor sense experi\u00e8ncia pr\u00e8via al comer\u00e7 del petroli.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-a6de236e6c183bbbd700292deacd2b52\">\n#top .hr.hr-invisible.av-av_hr-a6de236e6c183bbbd700292deacd2b52{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-a6de236e6c183bbbd700292deacd2b52 hr-invisible  avia-builder-el-6  el_after_av_one_half  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-85a887cff3f56b868293e319ca9db848\">\n.avia-image-container.av-av_image-85a887cff3f56b868293e319ca9db848 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-85a887cff3f56b868293e319ca9db848 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-85a887cff3f56b868293e319ca9db848 av-styling- avia-align-center  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-437 avia-img-lazy-loading-not-437 avia_image ' src=\"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-content\/uploads\/2024\/09\/Vol137_La_Pensilvania_Vilella.jpg\" alt='' title='Vol137_La_Pensilvania_Vilella'  height=\"642\" width=\"988\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-content\/uploads\/2024\/09\/Vol137_La_Pensilvania_Vilella.jpg 988w, https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-content\/uploads\/2024\/09\/Vol137_La_Pensilvania_Vilella-300x195.jpg 300w, https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-content\/uploads\/2024\/09\/Vol137_La_Pensilvania_Vilella-768x499.jpg 768w, https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-content\/uploads\/2024\/09\/Vol137_La_Pensilvania_Vilella-705x458.jpg 705w, https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-content\/uploads\/2024\/09\/Vol137_La_Pensilvania_Vilella-450x292.jpg 450w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":437,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[3],"class_list":["post-436","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-llibres"],"_links":{"self":[{"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/portfolio\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":1,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/portfolio\/436\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/portfolio\/436\/revisions\/449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/media\/437"}],"wp:attachment":[{"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/tags?post=436"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/aestudisreusencs.centrelectura.cat\/info\/wp-json\/wp\/v2\/portfolio_entries?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}